Devil's Corner
The Devil's in the details
Devil’s Corner | 360 photo sphere view app
The Project
Devil’s Corner Winery in Tasmania is a part of one of Australia’s most celebrated and pioneering wine producers Brown Family Wines. Devil’s Corner were looking for creative, modern ways to promote their award winning Tasmanian winery and stunning location. We created a unique, fully interactive, 360 degree digital experience app for customers to explore using their mobile devices either on-site to explore various aspects of the winery and its surrounds, or off-site to get a glimpse of the Devil’s Corner Experience.
Our Strategy
Create a simple to use, digital experience that captures the rich blue and green vista of the iconic Devil's Corner winery on Tasmania’s Freycinet Peninsula. Integrate the history and culture of the region via digital stories, pinpoint landmarks across their expansive views across the Freycinet Peninsula and the vineyard whilst also providing users an avenue to join the Devil’s Corner digital community.
Delivery
The result is a Google Play / App Store, mobile-first product, that is fun/simple and allows the user to explore their way around the Devil’s Corner winery whether they are on site or wishing they were!. Whilst navigating, the users are able to explore curated pop-out stories, creating a deeper backstory of the region and the Devil’s Corner brand. Users on site can also identify landmarks across the expansive views, book a premium tasting and order tasting paddles.
