1 Entertainment Precinct
Eastridge Entertainment Precinct approached RARE to design and produce a website for their brand new entertainment hub featuring 3 new venues: Carne Grill, The Precinct Bar @ Eastridge and The Bosses Boots Cafe.
Our strategy was to create an unique 3 in 1 website featuring striking full screen imagery to let the food do the talking. To drive traffic to the new precinct, the 3 sites were linked to leverage off each other. Prompts to explore the 3 separate venues content appears throughout each site with central multi-site navigation, a super scrolling home page featuring all 3 venues and separate content for each site.
Responsive design for use on the go, instant online booking, function request forms, integrated menus and use of revolving full screen photography create a gallery within a website, and capture the style and atmosphere of the venues.
Integration of feature news articles, a social media campaign and SEO management has produced quantifiable results for the new venture, with solid bookings from the first night open has been a delight to see.