Australian Mines
The future of clean energy resources
Australian Mines | ASX INTEGRATED WEBSITE
The Project
The brief was standout. This is not like any other mining site. No trucks, no hardhats, no dirt. Australian Mines mission is to provide resources to power the clean energy market. They are passionate about setting themselves apart from the traditions of the mining industry.
Our Strategy
Australian Mines is the first certified carbon neutral mining organisation in Australia, as such the website's focus definitely reflects this. Our strategy was to engage potential investors in the clean energy resources market by showing the end use, outcomes and benefits of clean energy resources. Mining traditionally has had an image problem, but resources for technology minerals are under ever increasing demand and the end use and environmental benefits has begun to tilt this perception.
Delivery
The result was a sleek image heavy site pitched to investors that visually represents the end use of mining materials for the EV market. Basically, making mining sexy. The site includes an extensive ASX integrated Investor centre with close to real time updates, animated statistics and a promotional video that can also be ultilised as a standalone promotional piece for trade conferences and corporate presentations. Eco friendly business cards plus a host of digital stationery & ASX reports were also designed and implemented.
